It monetizes talent while preserving creative freedom, building a system that delivers predictable, long-term results for artists. It operates under a 360° model: from digital distribution, publishing and digital marketing to PR, SMM, booking, advertising and legal support.
Listed among Forbes Ukraine's 250 promising small and medium businesses, and recognized in Ukrainska Pravda's "UP 100. Business". Two-time winner in the "Best Management Collaboration" category of the independent music award "Muzvar", and winner in the "Best Artist Management" category of the YUNA music award.
Today, the pomitni label represents over 1 billion streams, 2M+ monthly listeners across all streaming platforms, and 10M+ combined Instagram and TikTok followers across its artists. Among the artists: DOROFEEVA, Otoy, Kazhanna, NAZVA and others.
Iryna Horova
Founder & CEO, co-founder of the platform "Na Yiyi Osnovi" ("On Her Basis")
